Feature evaluation
Conversion tracking that connects links to outcomes
Connect clicks to leads, sales, signups, orders, and campaign ROI with Hoko conversion tracking.
Hoko is built for teams that want links to answer the business question: which campaign produced the result?
The problem this solves
Teams looking for marketing attribution links usually need more than click counts. They need lead, sale, signup, order, or subscription events tied back to the link and campaign that created them.
Hoko can receive conversion events and connect them to tracked clicks. That gives performance teams a practical attribution layer for campaign links without forcing every report into a spreadsheet.
What Hoko provides
- Analytics helper script
- Conversion tracking endpoints
- Customers and events in the analytics domain
- Funnel views for clicks, leads, and sales
These capabilities stay connected to the same link record, so the team can move from creation to sharing and measurement without rebuilding campaign context in a separate spreadsheet.
How to use it
- Define the conversion event: lead, sale, signup, order, or subscription.
- Create tracked links for each channel or campaign.
- Install or call the conversion tracking endpoint where the event occurs.
- Review which links produced outcomes, not only visits.
Before publishing, open the destination directly, test the short link in a private browser, scan the QR code if one is used, and confirm that every campaign value follows the team's naming convention.
Practical campaign pattern
Use marketing attribution links when it removes a specific reporting or operating gap. Document the destination, owner, campaign, and success measure before publishing. Then test the public link on mobile and desktop, including any QR, password, expiry, or routing behavior that applies.
Hoko features work best as part of a governed link workflow. Keep naming consistent, give each measurable placement its own link, and review the result against the campaign goal rather than treating every click as equal.
What to measure
- Lead count and lead rate
- Sales count and amount
- Conversion rate by link or channel
- Revenue or ROI by campaign when values are available
Read these metrics together. Click volume shows reach; source, device, and location data explain distribution; leads and sales show whether the traffic produced the result the campaign was designed to create.
Limits and fit
Conversion tracking needs implementation where the event occurs. A short link alone can count clicks, but it cannot infer a sale without a conversion signal.
Availability can depend on plan, workspace permissions, event limits, and setup. Security controls on a link help govern sharing, but they do not replace application authentication or authorization.
Hoko provides browser and API workflows for recording leads and sales. Conversion reporting requires those events to be sent and is subject to Business-or-higher plan and rollout availability.
Related Hoko capabilities
- Link tracking for campaigns that need accountability
- Link analytics that explain what happened after sharing
- Campaign links that show which marketing worked
- Channel tracking links for every campaign source
Frequently asked questions
Can Hoko track sales?
Yes, when sale events are sent to Hoko through the conversion tracking workflow.
Can I track signups or orders?
Yes. Any meaningful event can be modeled when your implementation sends the event back to Hoko.
Is this different from link analytics?
Yes. Analytics shows click behavior; conversion tracking connects clicks to business outcomes.
Start with one measurable link
Create one Hoko link for a real campaign, keep its tracking values consistent, and use the resulting report to decide what to scale next. Create a free Hoko account or review the Hoko help center before setup.