Hoko
Guides
Practical guidance for cleaner links and more trustworthy campaign measurement.
What is a smart link?
Learn what a smart link is, how it differs from a short link, and how teams use smart links for campaigns.
Read page InformationalHow to track links without breaking attribution
A practical guide to tracking links with UTM parameters, short links, channel-specific URLs, analytics, and conversions.
Read page InformationalUTM links for campaigns: a practical structure
Learn how to structure UTM links for campaigns and use Hoko templates to keep tracking consistent.
Read page InformationalLink analytics explained for campaign reporting
Understand the link analytics metrics that matter and how to read Hoko reports for campaigns.
Read page Informational comparisonBranded links vs short links
Compare branded links and generic short links, and learn when trust, readable slugs, tracking, and analytics matter.
Read page InformationalChannel tracking links for every campaign source
Create channel-specific tracking links for Snapchat, Instagram, TikTok, Google, X, LinkedIn, WhatsApp, email, SMS, banners, and QR.
Read page InformationalHow to track QR code campaigns with links
Learn how to create trackable QR campaign links for menus, events, packaging, tables, posters, maps, and WhatsApp.
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