Feature evaluation
Smart link routing for the right destination at the right time
Route Hoko links by iOS, Android, country, expiry rules, password gates, and fallback destinations.
Hoko routing helps one managed link send visitors to the most relevant destination based on campaign rules.
The problem this solves
Teams looking for smart link routing usually need control when different audiences, devices, countries, or campaign windows require different destinations.
A Hoko link can support password gates, expiry destinations, iOS and Android destinations, country-based geo destinations, and cloaked rendering where appropriate. Click tracking records routing context so performance is still measurable.
What Hoko provides
- Password-gated links
- Expiry date and expiry destination
- iOS and Android targeting
- Country-based geo targeting
These capabilities stay connected to the same link record, so the team can move from creation to sharing and measurement without rebuilding campaign context in a separate spreadsheet.
How to use it
- Create the base destination.
- Add a password or expiry only if the campaign requires it.
- Add device or country destinations for known differences.
- Test every route before public launch.
Before publishing, open the destination directly, test the short link in a private browser, scan the QR code if one is used, and confirm that every campaign value follows the team's naming convention.
Practical campaign pattern
Use smart link routing when it removes a specific reporting or operating gap. Document the destination, owner, campaign, and success measure before publishing. Then test the public link on mobile and desktop, including any QR, password, expiry, or routing behavior that applies.
Hoko features work best as part of a governed link workflow. Keep naming consistent, give each measurable placement its own link, and review the result against the campaign goal rather than treating every click as equal.
What to measure
- Clicks by route type
- Expired or secured link activity
- iOS versus Android performance
- Country-specific conversion behavior
Read these metrics together. Click volume shows reach; source, device, and location data explain distribution; leads and sales show whether the traffic produced the result the campaign was designed to create.
Limits and fit
Routing rules should solve a real user need. Too many hidden redirects can reduce trust and make QA harder.
Availability can depend on plan, workspace permissions, event limits, and setup. Security controls on a link help govern sharing, but they do not replace application authentication or authorization.
Advanced password, expiry, iOS/Android, country routing, and compatible cloaking controls are Business+ capabilities. Confirm production rollout before relying on them in a live campaign.
Related Hoko capabilities
- Smart link platform for campaigns that need proof
- Link tracking for campaigns that need accountability
- URL shortener built for measurable links
- Trackable QR code links for offline campaigns
Frequently asked questions
Can I make a link expire?
Yes. Hoko supports expiry dates and optional expiry destinations.
Can one link send iPhone and Android users to different places?
Yes. Hoko supports iOS and Android destination targeting on eligible plans.
Can I protect a link with a password?
Yes. Password-gated links are part of Hoko's smart link capability set.
Start with one measurable link
Create one Hoko link for a real campaign, keep its tracking values consistent, and use the resulting report to decide what to scale next. Create a free Hoko account or review the Hoko help center before setup.