Feature evaluation
Custom short links for campaigns that need clarity
Create custom short links in Hoko with readable slugs, QR codes, UTM tracking, click analytics, and conversion context.
Hoko custom short links make campaign URLs cleaner to share while preserving the tracking data your team needs.
The problem this solves
Teams looking for custom short links usually need control over the visible slug, destination, tracking parameters, and reporting behind each short URL.
Use custom short links when the link itself appears in public: a bio, QR code, SMS, event poster, paid ad, partner message, or sales deck. Hoko lets the visible link stay readable while the destination keeps its full campaign context.
What Hoko provides
- Readable custom slugs
- UTM and analytics preserved behind the short link
- QR generation from the same link
- Custom-domain routing kept as a launch-gated roadmap item
These capabilities stay connected to the same link record, so the team can move from creation to sharing and measurement without rebuilding campaign context in a separate spreadsheet.
How to use it
- Name the campaign and destination.
- Choose a slug people can understand.
- Attach tracking parameters.
- Test the redirect and share the custom link.
Before publishing, open the destination directly, test the short link in a private browser, scan the QR code if one is used, and confirm that every campaign value follows the team's naming convention.
Practical campaign pattern
Use custom short links when it removes a specific reporting or operating gap. Document the destination, owner, campaign, and success measure before publishing. Then test the public link on mobile and desktop, including any QR, password, expiry, or routing behavior that applies.
Hoko features work best as part of a governed link workflow. Keep naming consistent, give each measurable placement its own link, and review the result against the campaign goal rather than treating every click as equal.
What to measure
- Click-through by placement
- Errors from mistyped or unclear links
- Conversion rate per custom slug
- QR scans or social clicks using the same custom link
Read these metrics together. Click volume shows reach; source, device, and location data explain distribution; leads and sales show whether the traffic produced the result the campaign was designed to create.
Limits and fit
Do not make every slug overly generic. A clear slug should match the campaign, offer, or audience.
Availability can depend on plan, workspace permissions, event limits, and setup. Security controls on a link help govern sharing, but they do not replace application authentication or authorization.
Hoko provides browser and API workflows for recording leads and sales. Conversion reporting requires those events to be sent and is subject to Business-or-higher plan and rollout availability.
Related Hoko capabilities
- Branded links that keep trust and tracking together
- URL shortener built for measurable links
- Smart link routing for the right destination at the right time
- Rebrandly alternative for branded links with attribution
Frequently asked questions
What is a custom short link?
It is a shortened URL where you control the visible slug instead of using a random ID only.
Can I change the destination later?
Hoko supports editing links according to your permissions and plan rules, which is useful for campaign maintenance.
Are custom short links trackable?
Yes. Custom short links in Hoko can keep analytics, UTM, and conversion context.
Start with one measurable link
Create one Hoko link for a real campaign, keep its tracking values consistent, and use the resulting report to decide what to scale next. Create a free Hoko account or review the Hoko help center before setup.