Feature evaluation
Device and geo targeting for smart links
Route Hoko smart links by iOS, Android, and country so visitors reach the most relevant destination.
Device and country targeting help one campaign link adapt to where the visitor is and what device they use.
The problem this solves
Teams looking for device and geo targeting links usually need different destinations for app stores, regional offers, country-specific pages, or localized campaign paths.
Hoko can resolve iOS, Android, and country-specific destinations before falling back to the base destination. The click event can preserve which targeting rule was used.
What Hoko provides
- iOS destination field
- Android destination field
- Country-based geo destination map
- Targeting flags in click tracking
These capabilities stay connected to the same link record, so the team can move from creation to sharing and measurement without rebuilding campaign context in a separate spreadsheet.
How to use it
- Define the base destination first.
- Add iOS and Android destinations when app flows differ.
- Add country destinations only where content or offers truly differ.
- Test from supported devices and countries before launch.
Before publishing, open the destination directly, test the short link in a private browser, scan the QR code if one is used, and confirm that every campaign value follows the team's naming convention.
Practical campaign pattern
Use device and geo targeting links when it removes a specific reporting or operating gap. Document the destination, owner, campaign, and success measure before publishing. Then test the public link on mobile and desktop, including any QR, password, expiry, or routing behavior that applies.
Hoko features work best as part of a governed link workflow. Keep naming consistent, give each measurable placement its own link, and review the result against the campaign goal rather than treating every click as equal.
What to measure
- iOS versus Android clicks
- Country-specific clicks and conversions
- Fallback destination usage
- Targeted route conversion rate
Read these metrics together. Click volume shows reach; source, device, and location data explain distribution; leads and sales show whether the traffic produced the result the campaign was designed to create.
Limits and fit
Targeting should improve the visitor experience. Do not hide unrelated destinations behind one generic link.
Availability can depend on plan, workspace permissions, event limits, and setup. Security controls on a link help govern sharing, but they do not replace application authentication or authorization.
Advanced password, expiry, iOS/Android, country routing, and compatible cloaking controls are Business+ capabilities. Confirm production rollout before relying on them in a live campaign.
Related Hoko capabilities
- Smart link routing for the right destination at the right time
- Smart link platform for campaigns that need proof
- Paid ads tracking links for campaigns that need ROI clarity
- Link analytics that explain what happened after sharing
Frequently asked questions
Can one link route by device?
Yes. Hoko supports iOS and Android destination targeting on eligible plans.
Can links route by country?
Yes. Hoko supports country-based geo destinations.
Can I still track routed clicks?
Yes. Click tracking can capture targeting context.
Start with one measurable link
Create one Hoko link for a real campaign, keep its tracking values consistent, and use the resulting report to decide what to scale next. Create a free Hoko account or review the Hoko help center before setup.