Feature evaluation
Expiring links for campaigns with an end date
Set expiry dates and fallback destinations in Hoko for short links, offers, QR campaigns, launches, and private previews.
Expiring links help teams avoid sending visitors to stale offers, closed campaigns, or outdated landing pages.
The problem this solves
Teams looking for expiring links usually need a short link that behaves differently after a launch, sale, event, or campaign window ends.
Hoko supports expiry dates and optional expiry destinations. When the link is expired, visitors can be redirected to a fallback instead of the original destination.
What Hoko provides
- Expiry date field on links
- Expiry destination support
- Expired click tracking context
- Works with the managed short-link workflow
These capabilities stay connected to the same link record, so the team can move from creation to sharing and measurement without rebuilding campaign context in a separate spreadsheet.
How to use it
- Set the campaign end time.
- Choose an expiry destination such as a waitlist, homepage, or evergreen offer.
- Test the active and expired states.
- Review expired clicks to see late demand.
Before publishing, open the destination directly, test the short link in a private browser, scan the QR code if one is used, and confirm that every campaign value follows the team's naming convention.
Practical campaign pattern
Use expiring links when it removes a specific reporting or operating gap. Document the destination, owner, campaign, and success measure before publishing. Then test the public link on mobile and desktop, including any QR, password, expiry, or routing behavior that applies.
Hoko features work best as part of a governed link workflow. Keep naming consistent, give each measurable placement its own link, and review the result against the campaign goal rather than treating every click as equal.
What to measure
- Clicks before expiry
- Expired clicks after campaign end
- Conversions before and after expiry
- Late demand by source
Read these metrics together. Click volume shows reach; source, device, and location data explain distribution; leads and sales show whether the traffic produced the result the campaign was designed to create.
Limits and fit
Do not rely on expiration alone for legally sensitive offers. Confirm terms, landing pages, and payment flows are aligned.
Availability can depend on plan, workspace permissions, event limits, and setup. Security controls on a link help govern sharing, but they do not replace application authentication or authorization.
Advanced password, expiry, iOS/Android, country routing, and compatible cloaking controls are Business+ capabilities. Confirm production rollout before relying on them in a live campaign.
Related Hoko capabilities
- Smart link routing for the right destination at the right time
- Password-protected links for controlled sharing
- Campaign links that show which marketing worked
- Link analytics that explain what happened after sharing
Frequently asked questions
Can a Hoko link expire?
Yes. Hoko supports expiry dates for links.
What happens after expiry?
The link can redirect to an expiry destination when one is configured.
Can I use expiring links for QR?
Yes. Use a Hoko link behind the QR and set expiry behavior on the link.
Start with one measurable link
Create one Hoko link for a real campaign, keep its tracking values consistent, and use the resulting report to decide what to scale next. Create a free Hoko account or review the Hoko help center before setup.