Partner tracking links for attribution workflows

Hoko partner tracking helps teams connect campaign links to the partner or creator responsible for distribution.

The problem this solves

Teams looking for partner tracking links usually need a way to separate performance by partner, creator, affiliate, agency, reseller, or referral source.

Hoko includes partner entities that can be connected to links and reporting workflows. Combined with UTM templates and conversion tracking, teams can compare partner-driven clicks, leads, and sales.

What Hoko provides

• Partner records in the dashboard and API
• Partner actions and API endpoints
• Link and analytics workflows that include partner context
• Lead and sale attribution for outcome reporting

These capabilities stay connected to the same link record, so the team can move from creation to sharing and measurement without rebuilding campaign context in a separate spreadsheet.

How to use it

1. Create partner records before links are distributed.
2. Assign links or campaign context to each partner.
3. Use UTM values that match the partner source.
4. Review partner-level clicks, leads, and sales.

Before publishing, open the destination directly, test the short link in a private browser, scan the QR code if one is used, and confirm that every campaign value follows the team's naming convention.

Practical campaign pattern

Use partner tracking links when it removes a specific reporting or operating gap. Document the destination, owner, campaign, and success measure before publishing. Then test the public link on mobile and desktop, including any QR, password, expiry, or routing behavior that applies.

Hoko features work best as part of a governed link workflow. Keep naming consistent, give each measurable placement its own link, and review the result against the campaign goal rather than treating every click as equal.

What to measure

• Clicks by partner
• Lead and sale conversion by partner
• Cost or commission efficiency
• Partner quality over time

Read these metrics together. Click volume shows reach; source, device, and location data explain distribution; leads and sales show whether the traffic produced the result the campaign was designed to create.

Limits and fit

Hoko partner tracking is for attribution visibility. Contract, payout, and compliance workflows may still live in other systems.

Availability can depend on plan, workspace permissions, event limits, and setup. Security controls on a link help govern sharing, but they do not replace application authentication or authorization.

Hoko provides browser and API workflows for recording leads and sales. Conversion reporting requires those events to be sent and is subject to Business-or-higher plan and rollout availability.

Related Hoko capabilities

• Link management for agencies running client campaigns
• Campaign links that show which marketing worked
• Link tracking for campaigns that need accountability
• Conversion tracking that connects links to outcomes

Frequently asked questions

Can Hoko track partner campaigns?

Yes. Hoko includes partner records and link workflows that can support partner attribution.

Can creators have separate links?

Yes. Create one tracked link per creator or placement when you need separate reporting.

Can partner links track sales?

Yes, when sale events are sent through Hoko's conversion tracking workflow.

Start with one measurable link

Create one Hoko link for a real campaign, keep its tracking values consistent, and use the resulting report to decide what to scale next. Create a free Hoko account or review the Hoko help center before setup.