Analytics

Analytics overview

Analytics show how your links perform over time.

What you can see

  • Clicks
  • Leads
  • Sales
  • Top referrers
  • UTM breakdowns
  • Tag performance

Data window

By default analytics load the last 30 days and are limited by your plan event caps.

Analytics are scoped to collections you can access.

Analytics scope by collection

Analytics only include collections you have access to.

Access rules

  • Viewer or higher access is required to see analytics.
  • Blocked or removed participants do not see analytics.
  • If you have no accessible collections, analytics are empty.

Click analytics explained

Click analytics record every visit to a link.

Captured details

  • Destination
  • Referrer
  • UTM parameters
  • Device and browser
  • Location

How to use

  • Spot top-performing campaigns.
  • Understand traffic sources.

Lead analytics explained

Lead analytics show conversions captured as leads.

Lead events

  • Recorded when a lead is tracked.
  • Linked to a click and a link.

How to use

  • Measure campaign quality.
  • Compare clicks to leads for conversion rate.

Sale analytics explained

Sale analytics track revenue events tied to links.

Sale events

  • Recorded when a sale is tracked.
  • Includes amount and currency when provided.

How to use

  • Measure ROI per campaign.
  • Compare revenue across collections.

Filter behavior

Analytics filters refine what data you see.

Filter effects

  • Filters apply to charts and tables.
  • Multiple filters combine together.
  • Clear filters to reset the view.

Export analytics data

Export analytics to CSV for reporting.

How export works

  • Exports reflect current filters.
  • Includes recent data from the analytics window.

Tips

  • Apply filters before exporting.
  • Use a spreadsheet to build charts.

Troubleshooting

Use these fixes when analytics does not load or looks incomplete.

Missing analytics data

  • Confirm you have activity in the last 30 days.
  • Check collection access.

Access denied to analytics

  • Ask an owner to grant viewer access.
  • Switch to a collection you can access.

Export failed

  • Try exporting with fewer filters.
  • Reload the page and retry.

Slow analytics load

  • Apply filters to reduce data volume.
  • Refresh and try again later.