Links

A link is a short URL that redirects to a destination and tracks activity.

Why it matters

  • Measure clicks, leads, and sales.
  • Organize links inside collections.

How it connects

  • Each link belongs to one collection.
  • Links can include tags, partners, and UTM data.
  • The collection name above the list is the current Links collection; select it to switch or create and activate another collection.

Switching the current Links collection does not scope the existing all-collection Analytics view.

Create a new link to share and track destinations.

Where to find it

  • Dashboard → Links

Steps

  1. Open Links.
  2. Select New link.
  3. Enter the destination URL.
  4. Choose a collection and optional settings.
  5. Create the link.

Notes

  • Destination URL and collection are required.
  • New-link drafts start with the current Links collection, but eligible users may choose another writable collection.
  • You can add tags, partners, or UTM data later.

Links require a few fields before they can be created.

Required fields

  • Destination URL
  • Collection

Optional fields

  • Short ID
  • Tags
  • Partner
  • UTM parameters
  • Comments
  • QR code
  • Targeting
  • Expiry rules

If you leave the short ID empty, a random one is generated.

Edit link details without losing historical analytics.

Where to find it

  • Dashboard → Links

Steps

  1. Open Links.
  2. Select a link from the list.
  3. Edit the fields you need.
  4. Save the changes.

Notes

  • Edits apply immediately.
  • Past analytics remain tied to the link.

Remove a link so it no longer appears in the workspace.

Where to find it

  • Dashboard → Links

Steps

  1. Open Links.
  2. Select the link to remove.
  3. Confirm deletion.

Notes

  • Removed links no longer appear in lists.
  • Historical analytics remain available.

Filters narrow the links list to what you need.

Available filters

  • Tags
  • Destinations
  • Sort order

How filters combine

Multiple filters are applied together inside the current collection. Clear filters to return to that collection's full list.

Search scans key fields to help you find links fast.

Search coverage

  • Link ID
  • Link name
  • Description
  • Short ID
  • Destination URL
  • Comments

Search tips

  • Use partial keywords.
  • Search is case-insensitive.

Tags help categorize links and improve filtering.

When to use tags

  • Group links across collections.
  • Filter analytics by campaign or topic.

How tags are applied

Select tags when creating or editing a link. You can add or remove tags any time.

Tag changes apply immediately to filters and analytics views.

Partners connect links to affiliates or collaborators.

When to use partners

  • Track partner-driven traffic.
  • Attribute conversions to a partner.

How partners are applied

Select a partner when creating or editing a link. Partners are optional.

UTM templates fill tracking parameters quickly.

When to use UTM templates

  • Reuse consistent UTM values across campaigns.
  • Reduce manual entry when creating links.

How templates are applied

Select a template in the link dialog to populate UTM fields. You can edit values after applying.

Troubleshooting

Use these fixes when link actions fail.

  • Check the destination URL.
  • Select an accessible collection.
  • Verify permissions.

Invalid destination URL

  • Include the full URL with https://.
  • Avoid spaces or unsupported characters.
  • Clear filters and search again.
  • Verify you have access to the collection.
  • Check required fields.
  • Retry after refreshing the page.
  • Confirm you have delete permission.
  • Try again after refreshing.

Tag assignment failed

  • Check that the tag still exists.
  • Try removing and re-adding the tag.

Partner assignment failed

  • Confirm the partner exists.
  • Retry after refreshing.