Introduction
Hoko is a modern link attribution platform that empowers you to create branded short links, track conversions end-to-end, and measure marketing performance with precision.
What is Hoko?
Hoko is a comprehensive link attribution and conversion tracking platform designed for modern marketing teams. Whether you're running multi-channel campaigns, tracking affiliate performance, or measuring ROI, Hoko provides the tools you need to understand exactly how your marketing efforts drive results.
Built with developers in mind, Hoko offers a powerful REST API that integrates seamlessly with your existing stack, enabling automated link management, real-time analytics, and sophisticated conversion tracking.
Key Features
- Branded Short Links - Create memorable short URLs with your own domain for enhanced trust and brand recognition
- Real-Time Analytics - Track clicks, conversions, and user behavior with detailed insights updated in real-time
- Conversion Tracking - Connect clicks to leads and sales with flexible event tracking and customer attribution
- REST API - Full programmatic access to all features with comprehensive endpoints for automation and integrations
- Multi-Channel Attribution - Track performance across campaigns, partners, and channels with granular UTM parameter support
- Partner Management - Organize and track affiliate partners with commission and performance analytics
- Collections & Tags - Organize links efficiently with collections and tags for better campaign management
- Customer Insights - Build comprehensive customer profiles by tracking their journey from click to conversion
Hoko combines powerful link management with advanced analytics and conversion tracking. Here's what makes it special:
Use Cases
- Marketing Campaigns - Track performance of email, social media, and paid advertising campaigns
- Affiliate Programs - Manage partner links and track commission-based conversions
- E-commerce Attribution - Connect marketing touchpoints to actual sales and revenue
- Lead Generation - Track which channels and campaigns generate the highest-quality leads
- Content Marketing - Measure the impact of blog posts, newsletters, and content shares
- Multi-Tenant SaaS - Track links and conversions across different customer segments or tenants
- API Integrations - Build custom integrations with CRM, marketing automation, and analytics tools
Hoko is perfect for a wide range of marketing and attribution scenarios:
Getting Started
- Create a Hoko account and set up your workspace
- Create your first collection to organize links
- Generate an API key with appropriate scopes for your use case
- Start creating links via the dashboard or API
- Track conversions by integrating the conversion tracking endpoints
Ready to get started? Here's a quick overview of what you'll need:
Pro Tip
Start with the Links section to understand how to create and manage short links, then explore Analytics to see how to track performance, and finally dive into Conversion Tracking to connect clicks to business outcomes.