Introduction
Track lead and sale conversion events to connect marketing touchpoints to business outcomes. Automatically create and update customer records with flexible attribution tracking.
Overview
- Embedded click tracking - Record a click from an owned page without redirecting the visitor
- (POST) Track Lead - Record lead conversion events and automatically create/update customer records
- (POST) Track Sale - Record sale conversion events with revenue attribution and customer upsert
- Automatic customer creation/updates based on customerExternalId
- Flexible attribution linking conversions to clicks, links, and partners
- Support for immediate and deferred tracking scenarios
Conversion tracking is the bridge between your marketing efforts and business outcomes. Track when leads convert and sales happen, connecting every click to revenue and business value.
Hoko provides embedded click tracking for owned pages, plus two conversion tracking endpoints: Track Lead for capturing lead events (form submissions, sign-ups, inquiries) and Track Sale for recording completed purchases or revenue-generating actions. Lead and sale endpoints automatically create or update customer records, ensuring your customer database stays synchronized with your conversion tracking activities.
When you track a conversion event, Hoko automatically associates it with the click that led to the conversion, providing complete attribution from initial click to final conversion. This enables you to measure campaign ROI, understand customer journeys, and optimize your marketing spend based on actual business results.
Getting Started
Enable conversion tracking on your links, then send lead or sale events when conversions occur. Use customerExternalId to maintain references to customers in your own system, ensuring seamless synchronization between Hoko and your CRM or other systems.